How to Become a Superhost on Airbnb: The Definitive Guide to Getting More Bookings
How to Become a Superhost on Airbnb: The Definitive Guide to Getting More Bookings
Becoming a Superhost on Airbnb is an important milestone that can transform your short-term rental business. In addition to improving visibility, in fact, this status significantly increases guest trust, leading to an average increase in bookings of up to 22 percent, according to Airbnb statistics for 2023.
Requirements to become a Superhost
Airbnb has defined clear criteria for obtaining this recognition. Let's see in detail what they are:
Guest rating: You must maintain a minimum average rating of 4.8 out of 5 stars.
Completed stays: It is necessary to accommodate at least 10 stays or accumulate a minimum of 100 nights booked in a period of 12 months.
Low cancellation rate: You must not exceed 1% of cancellations on the total number of reservations.
High responsiveness: You must respond to 90% of requests within 24 hours.
Why is it important to become a Superhost?
According to a report published by Airbnb, about 78% of guests prefer to book with a Superhost, perceiving greater reliability and security. This not only increases direct bookings but also helps build customer loyalty, improving the long-term profitability of your property.
Relevant statistics on Airbnb Superhosts:
61% of Superhosts say they have increased their annual income by 15-20% compared to standard hosts.
Over 70% of Superhosts receive 5-star reviews consistently, thus facilitating the maintenance of the prestigious status.
Superhosts' ads get an average of 24% more views on the platform than standard ads.
Practical tips to become a Superhost:
Optimize your ad: Carefully take care of description and photographs, ensuring that they clearly and attractively represent your space.
Offer a superior experience: Small attentions such as a welcome kit, local information and quick communication often make the difference in guest reviews.
Respond promptly: A quick response not only meets Airbnb requirements, but shows interest and professionalism.
Professional crisis management: Manage any problems with timeliness and courtesy. According to Airbnb, 90% of negative reviews could be avoided with an immediate and courteous management of the problems.
Conclusion
Becoming a Superhost is not just a label, but a real strategic investment in your business. But now, try to think: have you already implemented all these strategies? Which of these seem more difficult to you to achieve? Remember, challenges such as timely request handling or cancellation prevention are common among hosts, but can be solved with automation tools, effective communication, and attention to detail. Investing in practical and reliable solutions makes the path to the Superhost much easier, transforming any obstacles into concrete growth opportunities